How can we help?

Somedia Solutions is a publication, not an agency: we do not take on clients. What we can do is share the frameworks that good social media teams use, so you can apply them yourself. They follow the three ways businesses usually get help with social media.

Consulting yourself: the quarterly check-up

Social media changes quickly, and it is easy to miss changes in features, algorithms and policies. Teams that do well build a regular review into their calendar, every 30, 60 or 90 days, and ask the same questions each time:

• Which networks brought the most valuable visitors, leads or sales this quarter?
• Which posts were saved and shared, not just liked?
• What changed on each platform, and does it affect us?
• How fast did we answer messages and comments?

Strategy and management: two planning sessions

Many companies are excellent at making and selling their products but struggle to keep up with the day-to-day demands of social media. A simple two-session method helps.

Session one: discovery. Answer the big questions about your brand: its look, feel and voice, your short- and long-term goals, your customers, the people who influence them and what matters to them. You do not need every answer; the gaps tell you what to research.

Session two: recommendations. Turn what you learned into a plan: where to engage customers, what to post, when to post, who to build relationships with, what to blog about and how often, and how all of it brings people back to your website.

Then manage the plan week by week: create and post original content, share relevant content from non-competing sources, monitor your reputation and join existing conversations in a natural, non-salesy way.

Training your team

Many businesses find a gap between social media and sales once they get going. Short internal training sessions close it: show the sales team what is being posted, agree how leads from social media are handed over and give everyone who speaks for the brand the same simple guidelines.

All of our guides are written to support exactly this kind of training, with actionable advice you can use right after reading.